In 2010, we packed up and decided to travel around the world to take Polaroids of iconic places and people. In every country we visited, we created a ‘Polaroid Postcard’. A photograph, a stamp and as you would write on a postcard to your grandma, and a signature with ‘Love from’.
Although Polaroid is as instant as digital, its magic is unsurpassed. Digital upsets people in many countries. For them, it’s all about electronics, computers and the like. In other words just another high-priced good from the First World… but the Polaroid camera is something else. Something magic. Without any USB plug, LCD screen or memory stick.
Taking Polaroids of the locals and get them to watch the image appearing before their eyes as if by magic was so intense! We were also able to instantly hand out prints to people. They absolutely loved it.
There are now Polaroid pics hung on the blackboard of a small classroom in the village of Phou Luang Tai in Laos, near the fire-place of a Tibetan house high in the mountains of the Nepalese Himalaya, or catching the sand dust in a Bedouin cave of Petra.
Little by little, I think that taking Polaroid helped us to understand what we were looking for travelling so much. It’s all about sharing the emotions of the moment. To find ourselves in different universes, meet new people, dive head first into a new atmosphere…
After all, travelling, like photography, is all about magic!